Small Luxury Hotels of the World (SLH) has announced a strategic partnership with The MRS Group of Hotels, a leading name in Indian boutique hospitality. This collaboration marks SLH’s first venture into the Indian subcontinent, and it’s set to redefine luxury travel in the region. By joining SLH’s prestigious collection, The MRS Group elevates its standing as a pioneer in contemporary Indian hospitality on a global scale.
The MRS Group of Hotels is renowned for its distinctive boutique hotels that reflect the rich and diverse heritage of India. Their portfolio includes award-winning properties such as Suryagarh in Jaisalmer, Narendra Bhawan in Bikaner, and Mary Budden Estate in Binsar. Each hotel offers a gateway to India’s extraordinary landscapes and cultural stories, providing thoughtfully designed experiences that mirror the unique character of their locations. This partnership with SLH will allow The MRS Group to leverage a vast global distribution network and marketing capabilities, bringing their exceptional offerings to an international audience seeking memorable and unique travel experiences.
Karan Singh Vaid, President of The MRS Group of Hotels, expressed his enthusiasm about the partnership. “We are incredibly proud to be the first independent hotel chain in India to partner with SLH, a brand synonymous with luxury and exceptional hospitality. This alliance not only highlights our dedication to reimagining hospitality in India but also amplifies our mission to offer travellers thoughtfully designed experiences that are rooted in our rich heritage and distinctive service. We are excited to embark on this journey with SLH, aiming to enhance our global presence and enrich the travel adventures of our guests.”
Mark Wong, Senior Vice President Asia Pacific of Small Luxury Hotels of the World, echoed this sentiment. “We are thrilled to re-establish the SLH brand in India with a distinguished brand partner like The MRS Group of Hotels. Their brand philosophy aligns perfectly with our conscious travel journey towards sustainability and conservation. We are looking forward to sharing their bespoke experiences through our storytelling channels and global distribution networks.”
This strategic partnership represents a significant milestone for both The MRS Group of Hotels and the Indian hospitality sector. By combining the unique attributes and distinctive service of The MRS Group with the global reach and renowned reputation of SLH, this collaboration opens new avenues for unparalleled hospitality experiences, redefining bespoke luxury travel.
SLH welcomes the following hotels to its carefully selected collection: Suryagarh Jaisalmer, Narendra Bhawan Bikaner, and Mary Budden Estate Binsar. Each property offers an immersive experience into India’s cultural and natural heritage.
Suryagarh Jaisalmer, rich in history and heritage, offers a variety of curated trails and experiences, such as the Silk Route Exploration, inspired by the southern route taken by tradesmen in the 16th century. The hotel also offers special F&B experiences like Thar Dinner at Celebration Garden and Dinner on the Dunes.
Narendra Bhawan Bikaner retells the story of the last reigning Maharaja of Bikaner, His Highness Narendra Singh Ji. The hotel offers a dining experience in the timeless P&C, capturing the charm of the lady of the house.
Mary Budden Estate, located within the Binsar Wildlife Sanctuary in Uttarakhand, offers a serene nature retreat amidst rolling wooded hills and luxurious accommodations.
The MRS Group of Hotels will benefit from SLH’s exclusive partnership with Hilton, allowing Hilton Honors members to earn and redeem points for SLH stays and enjoy exclusive benefits such as free WiFi and guaranteed member discounts. Gold and Diamond members will enjoy room upgrades and continental breakfast for up to two guests.
This alliance between The MRS Group of Hotels and SLH enriches the SLH portfolio while offering guests an exclusive gateway to the heart of India’s luxurious hospitality and its storied legacy.
Small Luxury Hotels of the World is a community of independently minded travellers and hotels, with over 570 hotels in more than 90 countries. Each hotel has been personally visited, vetted, and verified to ensure it meets SLH’s high standards of luxury and service. The partnership with The MRS Group of Hotels is a testament to SLH’s commitment to providing unique and exceptional travel experiences to its guests.
The MRS Group of Hotels shares a deep appreciation for diverse landscapes, cultures, and stories with global travellers. Their hotels engage guests in intimate ways, setting them on incredible personal journeys across time and space. By synthesizing heritage, human potential, and technology, The MRS Group brings self-sufficiency to communities without compromising their identities or environments. Their efforts in cultural and ecological conservation, tourism ecosystem strengthening, and community empowerment through education, entrepreneurship, and equality are commendable.
Suryagarh Jaisalmer, Narendra Bhawan Bikaner, and Mary Budden Estate are prime examples of the group’s dedication to preserving and celebrating India’s rich heritage while offering world-class hospitality. Suryagarh’s Silk Route Exploration, Narendra Bhawan’s homage to the last Maharaja of Bikaner, and Mary Budden Estate’s serene retreat in the Binsar Wildlife Sanctuary all provide guests with unique and memorable experiences.
The partnership with SLH will undoubtedly amplify The MRS Group of Hotels’ mission to offer travellers thoughtfully designed experiences rooted in rich heritage and distinctive service. With SLH’s global distribution network and marketing capabilities, The MRS Group’s unique offerings will reach an even broader international audience, enhancing their global presence and enriching the travel adventures of guests worldwide.
This strategic partnership marks a new chapter in luxury travel, bringing together the best of Indian hospitality and global luxury standards. Guests can look forward to experiencing the distinctive charm, intimate character, and inherent class that both SLH and The MRS Group of Hotels are known for. As they embark on this exciting journey together, the future of bespoke luxury travel in India looks incredibly promising.