The popular viral Telegram game, Notcoin, is hinting at a significant shift in its strategy, marking the occasion with a series of moves that include burning a substantial amount of its tokens and rewarding its community. With a campaign to burn or distribute approximately $8 million worth of NOT tokens, the developers are signaling a “fresh start” for the game.
Notcoin captured the attention of over 35 million players earlier this year, who eagerly tapped their screens to collect digital tokens. These tokens were subsequently converted into NOT tokens during the largest crypto gaming token launch of 2024. The game’s initial success was largely driven by the anticipation of an airdrop, but with that phase completed, the developers are now seeking new ways to keep their player base engaged.
On Tuesday, the Notcoin team announced the burning of $3 million worth of unclaimed NOT tokens, effectively removing them from circulation. This move was followed by confirmation that an additional $5 million worth of NOT tokens would be distributed as bonuses to community members, an increase from the originally announced $4.2 million, reflecting the token’s volatile price.
In May, Notcoin introduced earnings missions allowing players to passively earn crypto. Players are ranked based on their earnings, with the highest level being Platinum. The upcoming distribution of bonus tokens will primarily benefit those in the Gold and Platinum ranks. Any remaining unclaimed tokens from the airdrop campaign will be allocated to the Notcoin treasury, which will support future development efforts. Ultimately, 95% of NOT tokens are intended to be held by the community, with the remaining 5% reserved in the treasury.
Following these announcements, the Notcoin Telegram channel teased a “great reset” or “fresh start.” This message linked to the Lost Dogs Co. Telegram channel, which recently shared a graphic featuring a NOT coin. Launched in early 2023, Lost Dogs is a collection of 2,222 randomly generated NFTs on The Open Network (TON), the same network used by Notcoin. According to GetGems, a leading TON NFT marketplace, Lost Dogs ranks seventh in total sales volume over the past 30 days.
The connection between Lost Dogs and Notcoin remains speculative, but fans are curious if this marks the beginning of a broader integration or new phase for Notcoin. Earlier this year, Sasha Plotvinov, co-creator of Notcoin and founder of Open Builders, shared a vision of Notcoin evolving into a “Netflix of social, viral games.” The idea is to use Notcoin’s success as a launchpad for other independent developers to create their own viral social crypto games, leveraging the infrastructure and audience that Open Builders has established.
This ambitious plan envisions a seamless environment where users can transition from one game or social experiment to another, supported by TON’s technology and its integration with Telegram. This would allow data and connections to flow between different experiences, enhancing the overall user engagement.
Whether the link to Lost Dogs is a part of this strategy remains to be seen. However, the ongoing activities within Notcoin, including the token burns and community rewards, indicate a commitment to evolving the platform and maintaining its momentum. As the Telegram gaming scene continues to grow following the Notcoin airdrop, the community eagerly anticipates what the next phase will bring.
In the world of crypto gaming, where user engagement and innovative strategies are key to success, Notcoin’s recent moves highlight its determination to stay ahead. By reducing the supply of tokens and rewarding its most dedicated players, the developers are fostering a loyal community while setting the stage for future developments. As Notcoin navigates this new chapter, all eyes will be on its next steps and the potential integration with other projects within the Telegram ecosystem.
