Mitch Kurtzman has shared a personal side project that shows just how fast things can move with the right tools. With only ten minutes to spare, he used caffeineAI to spin up a working alternative to Linktree — a popular tool used by creators and businesses to share multiple links through a single profile.
The result is simple and functional, doing exactly what it needs to: offering a clean landing page to route visitors to various links. It’s live at linktree-kp0.caffeine.xyz.
The casual nature of the project is part of what’s interesting about it. It wasn’t built to raise funds or launch a startup. It was just a fast, hands-on way to test out what caffeineAI can do — and it worked.
Kurtzman’s quick experiment comes with a bit of context. He notes how Linktree, the company it loosely mimics, reached unicorn status back in 2022 after raising $152 million. The valuation at the time hit $1.7 billion, according to public reports and Wikipedia.
“That’s wild,” he posted, reflecting on how something that now feels technically straightforward has scaled into a massive business. He doesn’t claim to be recreating Linktree’s brand or user base — just showing how easy it is to build similar functionality when the platform gets out of the way.
CaffeineAI, the tool he used, is part of a wave of frameworks aimed at cutting down build time by integrating AI assistance and preconfigured infrastructure. It’s designed for projects just like this: fast to deploy, low overhead, and flexible enough to scale if needed.
The takeaway is more about access than competition. What once required a team and a funding round can now be done over coffee — not to replicate entire businesses, but to experiment, share, and build without barriers.
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