Google’s decision to delete user accounts inactive for over two years has sparked concerns, especially among tech enthusiasts like YouTuber “Mental Outlaw.” The influencer suggests this move hints at a larger issue—Google may be running out of storage, signalling the possible decline of free online services as we know them.
Mental Outlaw highlighted that many early Gmail users treated the platform as cloud storage, saving large amounts of photos and files over the years. Google’s recent initiative to clear out these underused and abandoned accounts could be a sign that maintaining free storage services has become unsustainable for the company. Rising operational costs, combined with reduced revenues from ad-based services, have made such models harder to uphold.
A key factor affecting this business model is the growing popularity of adblocking software and privacy-focused browsers like Brave, which block the kind of data collection that fuels companies like Google. This reduction in user data harvesting has put financial strain on big tech, according to the YouTuber, threatening the practice of offering free services in exchange for personal data.
The potential shift could signal a change in the way tech companies approach their services, as the current model of “free in exchange for data” may no longer be viable at its current scale.
