The Community-Oriented Economy (COE) project has outlined its plan to bridge traditional business models with the decentralised world of cryptocurrencies, creating what it describes as a “community-driven economic chain” built on the Internet Computer (ICP) blockchain.
At the heart of COE’s approach is the belief that the economy should be in the hands of society rather than central institutions. The project says it wants to provide businesses with a way to integrate blockchain tools without the usual complexity or steep learning curve. By using the COE token, companies can build customer clubs, reward consumer loyalty, and generate new revenue streams linked to overall sales performance.
The COE token operates on the ICP network under the ICRC-1 standard, offering fast transaction speeds and negligible transfer fees. It has a capped supply of 21 million tokens, drawing inspiration from Bitcoin’s fixed issuance model. The team says this limitation, combined with growing adoption, could contribute to long-term value appreciation.
According to the project’s framework, the COE token will be backed by a basket of digital assets including ICP, ckBTC, ckETH and ckUSDC, with trading pairs reflecting this structure. This, the team says, gives holders exposure to a diversified mix of crypto assets while maintaining liquidity.
The COE ecosystem also includes a community-driven distribution model. Two NFT collections — ap-coe and sp-coe — give holders voting rights within the COE DAO and a share of token liquidity. The ap-coe collection of 10,000 NFTs has been distributed through airdrops to early community members, while the smaller sp-coe set of 290 NFTs was sold to fund project development and infrastructure.
A key focus of the roadmap is testing COE’s use case in the real world. Early pilot projects such as “Food COE” were designed to explore how businesses could link everyday purchases to blockchain-based loyalty systems. The next stages include integrating additional businesses, completing token listings, and expanding decentralised trading pools.
The team describes COE as a long-term initiative rather than a quick market experiment. Its goal is to make blockchain integration accessible for ordinary businesses, positioning cryptocurrency tools as practical levers for sales, customer retention and community growth.
If the project delivers on its research and development plans, COE could provide one of the clearer examples of how token economies can move beyond speculation and serve real-world commercial purposes. But as with most blockchain ventures, sustained traction will depend on execution, user adoption and trust from both businesses and consumers.
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