ORIGYN has stepped onto the ice with a new sponsorship of Hockey Club La Chaux-de-Fonds, marking a partnership that blends local tradition with digital innovation. The club, rooted in a region known for its deep ties to precision and craft through companies such as Metalor and Gil Sertissage, now carries the $OGY logo just behind the helmet, a visible sign of support from the blockchain foundation.
The move is about more than just branding at a rink. It represents an effort to connect a new wave of digital technology with a community long celebrated for its contribution to watchmaking and fine craftsmanship. ORIGYN, a foundation that develops blockchain-based tools for authentication and identity, has consistently spoken about making its technology accessible and useful beyond the confines of digital-native circles. The partnership with La Chaux-de-Fonds adds a sporting dimension to that outreach, bringing the logo and the name into a space where local pride and community spirit run high.
For the club, the sponsorship reflects growing recognition from outside traditional sports sponsors. Hockey Club La Chaux-de-Fonds has long been a focal point in the region, carrying the identity of the town onto the ice and beyond. Now, with ORIGYN’s backing, the connection between sport, local enterprise, and innovation gains another layer.
What stands out is how naturally this sponsorship sits with the character of La Chaux-de-Fonds itself. The town has always been associated with precision, artistry, and innovation. ORIGYN’s work in digital certification and authenticity mirrors that ethos, albeit in a different field. The placement of the $OGY logo behind the helmet may seem small, but for fans and players alike, it is a visible reminder that local identity continues to evolve, drawing strength from both heritage and future-facing industries.
For ORIGYN, the move also builds visibility in Switzerland and strengthens its presence at a local level, not just through technology launches or corporate partnerships, but by being part of community life. Supporting a hockey team is a straightforward way to step into that space, where loyalty and recognition are earned through consistent engagement rather than short-term visibility.
The collaboration is another example of how blockchain foundations are choosing to integrate with existing cultural and sporting networks instead of standing apart from them. Rather than focusing solely on digital growth, ORIGYN has decided to align itself with the energy and emotion of local sport. Fans at the rink may come for the hockey, but the sponsorship ensures they will leave with a little more familiarity with the name behind the helmet.
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