Marking a pivotal moment in its trajectory, Switzerland’s Seba Bank AG has transformed into Amina Bank AG, signaling a dynamic shift in its global crypto trading ambitions. The rebrand, revealed on Nov. 30 to Cointelegraph, showcases the institution’s commitment to expanding its trading services on a worldwide scale.
Motivated by the necessity to distinguish itself from SEB Bank in Sweden, Amina CEO Franz Bergmueller explained that the name change agreement with SEB Bank in 2023 prompted the strategic decision.
The adopted moniker, Amina, draws inspiration from “transamination,” embodying the transference of one compound to another. Amina Bank AG aspires to epitomize this concept by amalgamating elements from traditional, digital, and crypto banking, embodying its mission to compound various facets of financial services.
While Seba’s previous name paid homage to its founder, Sebastien Merillat, the rebrand aligns with the institution’s evolving vision. Merillat, expressing his technology passion in a 2019 interview, foreshadowed the bank’s progression.
Amina’s rebranding coincides with vigorous global expansion initiatives. Securing a license from the Hong Kong Securities and Futures Commission in early November 2023 empowered the bank to provide crypto trading services in the region. This achievement follows Seba’s 2022 milestone of gaining financial services permission from Abu Dhabi Global Market, where it subsequently established an office.
Gazing into 2024, Amina CEO underscores their focus on accelerating growth in strategic hubs, including Switzerland, Hong Kong, and Abu Dhabi, while maintaining a global expansion agenda. The bank assures existing clients that the rebrand will not disrupt operations, ensuring business as usual across all services.
Amina, a significant player in the cryptocurrency ecosystem since its 2018 inception, operates globally, offering traditional and crypto banking services. Recent partnerships, like the collaboration with Switzerland’s St.Galler Kantonalbank in November 2023, underscore Amina’s role in facilitating digital asset custody and brokerage services for prominent financial institutions. As the institution embarks on its next chapter, Amina Bank AG aims to redefine the landscape of global crypto banking.
