Australia Awaits Crypto “Unicorn” Boom as Regulatory Clarity Lags

Australia could soon witness the rise of new cryptocurrency powerhouses, akin to tech success stories like Canva and Atlassian. This budding anticipation springs from the fertile ground of burgeoning investment and innovative applications in the digital asset sector, but is tempered by a pressing need for clearer regulations.

John O’Loghlen, APAC managing director for Coinbase, recently highlighted the vast untapped potential within Australia’s cryptocurrency landscape. Speaking to a leading crypto publication, O’Loghlen called on policymakers and institutional players to tune into the opportunities that crypto can offer the nation. He pointed out that despite significant steps such as the Treasury’s consultation paper released in October 2023, and productive discussions at the Blockchain APAC Summit, there remains a disconnect between regulatory actions and the exploding interest from both retail and institutional investors.

O’Loghlen’s insights are backed by data from the Independent Reserve’s 2024 investor survey, which found that 27.5% of Australians, approximately 7.15 million people, now hold some form of cryptocurrency. This includes a notable 35% of crypto investors who invest around $500 monthly into digital assets. The enthusiasm doesn’t stop there; stablecoins, digital remittances, and other crypto applications are seeing increased interest, setting the stage for the emergence of major players in Australia’s fintech sector.

In envisioning the future, O’Loghlen draws parallels with Australia’s established tech giants. The potential for similar success stories in the crypto sector could significantly alter the economic landscape, provided that the companies navigate through the murky waters of current regulations.

Moreover, O’Loghlen identified two main demographics driving the retail demand for crypto products: self-managed retirement funds and “HENRYs” (High Earners Not Rich Yet). Both groups are characterized by cautious yet curious approaches to investing, indicating a mature yet evolving market.

The challenge now lies in the hands of Australia’s regulatory bodies. With the groundwork for innovation and investment firmly laid, and a clear appetite from a diverse range of investors, the stage is set for Australia to potentially lead in the crypto revolution. However, this depends largely on how quickly and effectively the regulatory framework can adapt to the rapid pace of cryptocurrency adoption and innovation.

With Australia’s crypto environment ripe for growth, the next few years could be transformative, provided that the emerging “unicorns” in the crypto sector are not stifled by delayed regulatory adjustments. The call to action is clear: for Australia to fully capitalize on this digital asset wave, immediate and forward-thinking regulatory revisions are essential.


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Maria Irene
Maria Irene
Maria Irene is a multi-faceted journalist with a focus on various domains including Cryptocurrency, NFTs, Real Estate, Energy, and Macroeconomics. With over a year of experience, she has produced an array of video content, news stories, and in-depth analyses. Her journalistic endeavours also involve a detailed exploration of the Australia-India partnership, pinpointing avenues for mutual collaboration. In addition to her work in journalism, Maria crafts easily digestible financial content for a specialised platform, demystifying complex economic theories for the layperson. She holds a strong belief that journalism should go beyond mere reporting; it should instigate meaningful discussions and effect change by spotlighting vital global issues. Committed to enriching public discourse, Maria aims to keep her audience not just well-informed, but also actively engaged across various platforms, encouraging them to partake in crucial global conversations.


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