ShapeShift DAO is offering a million $FWH to a winning community proposal that presents the most effective distribution plan. This first community grant round invites creative minds to put forward proposals that show how they would distribute the tokens effectively. The competition is open, the stakes are high, and the winning idea will need to tick all the right boxes to claim the prize.
$FWH, launched as the first memecoin by ShapeShift DAO, isn’t about the memes—it offers a practical edge by giving holders trading discounts. The goal is clear: get more traders using it and make sure they see the value in holding it. Instead of a simple airdrop, this initiative seeks a well-planned distribution that ensures tokens land in the right wallets and are put to good use.
Proposals must cover three core areas: community overview, distribution strategy, and promotion plan. The first section requires applicants to introduce their community, outline its activity level, and explain how the trading fee discount benefits its members. The second asks for a structured approach to distributing the million $FWH, ensuring it reaches traders who will actually use it. Creativity is encouraged—whether through competitions, engagement challenges, or partnerships, the plan should be more than just a random handout. The third section focuses on promotion. A strong marketing push is necessary to spread awareness of both the memecoin and its trading discount.
A panel will assess submissions based on four weighted criteria. Community activity takes up 30% of the score, with engagement levels and trader focus under scrutiny. Another 30% is allocated to the distribution strategy, looking at fairness, creativity, and how well the proposal ensures traders can use the fee discount. Potential trading impact carries 25% weight, measuring the likelihood of increased app usage and high trading volume during the discount period. The final 15% is all about the quality and reach of the promotional efforts.
This is a chance for communities to showcase their innovation and take part in shaping the future of $FWH. By putting forward well-thought-out proposals, participants are not just competing for tokens but also contributing to the growth and adoption of a memecoin with real benefits. The grant isn’t flooding the market with free coins; it’s about fostering engagement, driving trading activity, and proving that a memecoin can be more than just a speculative asset.
The response will reveal how communities approach the challenge. Will they prioritise fairness, ensuring everyone gets a piece, or lean into rewarding the most active traders? The best proposals will find a balance—encouraging participation while maximising the coin’s impact. Creative engagement tactics will likely stand out, with gamified distributions, referral bonuses, and targeted incentives potentially making a difference.
Beyond the competition, this initiative signals a shift in how memecoins gain traction. Instead of relying solely on hype, ShapeShift DAO is tying $FWH to actual utility, giving it a use case that extends beyond speculation. For traders, that means an opportunity to save on fees while engaging with a new asset. For communities, it’s a chance to boost their activity levels and bring more users into their ecosystem.
Memecoins have had their fair share of explosive moments, with many rising and falling based on viral trends. $FWH aims to take a different path—building a lasting presence by offering tangible value to traders. If this grant competition succeeds in its mission, it could set a precedent for how other projects distribute their tokens in the future.
As the proposals roll in, the anticipation builds. Who will craft the most compelling plan? What strategies will stand out? One thing is certain: this isn’t a giveaway—it’s a test of creativity, strategy, and community strength. The million $FWH is waiting. Now, it’s up to the communities to show they have what it takes to claim it.
